Facebook Earnings: Will Ads Revenue Lift the Share to its All-Time High?

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Written By: Alejandro Zambrano
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    Summary:
  • Around 2.7 billion people using Facebook, WhatsApp, Instagram, or Messenger every month. Will Facebook be able to continue to monetise its userbase?

The Facebook stock price (NASDAQ: FB) increased by almost 55 percent this year and erased all of its 2018 losses; despite the growth of Facebook decelerated as legal costs and higher investments pressured its earnings, but the Instagram expansion largely offset those worries.

There are now around 2.7 billion people using Facebook, WhatsApp, Instagram, or Messenger every month, and more than 2.1 billion people are using at least one app every day. Will Facebook be able to continue to monetize its userbase?

To learn more about this, and to find out what traders and investors are looking at when deciding to invest or trade Facebook’s share download our report right now.

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On July 15, the price closed at $204.87, with a 52-week range between $123.02 to $218.62. The market capitalization for the stock stands at 582.059B with an average traded volume at 17,187,543 shares

Facebook Financials

The Q1 2019 total revenue for Facebook was $15.1 billion, up 26 percent or 30 percent on a constant currency basis, as the company faces an increasing FX risk. Q1 total advertising revenue was $14.9 billion, an increase of 26%. In terms of Local-regional advertising revenue growth, the USA and Canada were strongest at 30%, followed by the Asia-Pacific at 28% while the Rest of the World came at 23%. Europe grew at a slower pace, about 21% and was impacted in part by forex headwinds, and also from the EU GDPR rule.

Written By: Alejandro Zambrano

Alejandro Zambrano combines extensive professional experience and a pragmatic attitude to trading, building clients’ understanding of the markets and the rationale behind investing. Zambrano was the Chief Market Strategist of the FCA regulated broker, Amana Capital. Prior to that, he was also the Head Analyst at FXCM’s London research desk. Interact with Alex via Twitter at @AlexFX00.

Published by
Written By: Alejandro Zambrano