Card Factory (LON: CARD) shares traded around 95.2p on Monday, holding within a narrow range as investors assess the company’s resilience in a challenging retail environment. The stock has had difficulty building momentum following a robust recovery from its late 2024 lows, with resistance emerging around 105p and support remaining solid at 89.8p.
Despite a relatively stable trading pattern, Card Factory continues to navigate headwinds from shifting consumer spending trends and macroeconomic pressures.
Although foot traffic on high streets has stayed consistent, inflation and prudent spending behaviors have dampened the appetite for non-essential purchases.
The company’s in-store sales have shown steady performance, but digital revenue remains under pressure following logistical disruptions in late 2024. Investors are looking for signs of stabilization in online sales as the company refines its e-commerce strategy.
Investors are awaiting the company’s next earnings update for clearer guidance on whether its cost-cutting measures and retail strategy are offsetting economic headwinds. Until then, the stock will likely remain range-bound, with traders eyeing 105p as a key breakout level.
This post was last modified on Jan 28, 2025, 15:40 GMT 15:40