- Summary:
- Kaia's mini dapps have recorded an impressive average revenue per paying user (ARPPU) of USD 39 and a nearly 13% paying user rate (PUR).
March 6 2025, ABU DHABI—Kaia DLT Foundation (Kaia) announced that the Kaia-powered Mini Dapps on LINE have amassed over 35 million users within just a month of launch. With the first 32 launched on January 221 and more to launch onwards, Mini Dapps have not only achieved high user adoption, but also generated in-app sales of up to USD 2 million,2 primarily in Japan, Taiwan, Thailand, and Korea. The strong performance is underscored by an impressive average revenue per paying user (ARPPU) of USD 39 and a nearly 13% paying user rate (PUR). These data validate Kaia and LINE NEXT’s strategy to cater to Asian consumers, who are the largest contributors to the global in-app purchase (IAP) market, spending 40% more than other regions.3
Additionally, since the launch of Dapp Portal on LINE Messenger, the Kaia chain has adopted over 7.37 million newly created digital wallets, marking a 1,168% increase, with Dapp Portal alone facilitating 3 million new wallets.4 This surge in active wallets supports Flipside’s recent report, which shows Kaia has become the third-largest EVM blockchain in terms of active wallet addresses.5 Monthly transactions on Kaia also rose 124% to 27.38 million, while the number of on-chain active users skyrocketed 252% to 8.1 million.
A joint effort between Kaia and LINE NEXT, the Mini Dapp platform delivers a seamless Web2-like UX and easy Dapp discovery via Dapp Portal, within the familiar environment of LINE Messenger used by around 196 million across Asia. The integration of crypto/fiat payment options of Dapp Portal will further facilitate hybrid business models that combine the strengths of Web2’s established F2P and IAP models with Web3’s liquid digital assets. This innovation will lead to a unique opportunity for Mini Dapps to build sustainable revenue streams to go beyond TGEs, transaction fees, and volatile token price action.
“We are seeing explosive growth from all the regions where LINE is prevalent,” said Youngsu Ko, CEO of LINE NEXT. “This proves that we are now ready to popularize Web3 and as Dapps are planning to list their tokens, we expect to further expand our user base.”
“Our remarkable achievements in just one month since launching Mini Dapps showcases how a blockchain ecosystem can drive profitable growth while enhancing scalability,” said Dr. Sam Seo, Chairman of Kaia DLT Foundation. “Aiming to deliver the best of Web3 to Asian users, Kaia will continue to evolve by collaborating with exceptional builders and partners worldwide.”
Meanwhile, Kaia plans to further enhance its payments infrastructure, beginning with the launch of a native USD stablecoin on the Kaia network. These improvements will not only streamline builder settlements using $KAIA and stablecoins converted from fiat revenues but also facilitate blockchain-based digital payment solutions that are seamlessly integrated with Asia’s leading messaging superapps.
- Mini Dapps data from January 22 to February 21 as provided by LINE NEXT
- Data based on GMV(Gross Merchandise Volume)
- AppsFlyer’s “New report on global in-app spending habits finds that Asian consumers spend 40% more in apps than the rest of the world” and IMARC Group’s “In-App Purchase Market Size, Share and Forecast to 2033”
- Kaia’s monthly on-chain comparative data for Dec 22 – Jan 21 and Jan 22 – Feb 21
- Based on data extracted on Flipside with a timeframe from January 20 to February 19
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About LINE NEXT Inc.
Based in the United States, LINE NEXT Inc. is focused on growing the global Web3 business. Through building a Web3 ecosystem, LINE NEXT aims to provide new digital experiences and lead the way into the future.
About Kaia
Kaia is a high performance public blockchain that brings Web3 to the fingertips of hundreds of millions across Asia. Formed through the merger of the Klaytn and Finschia blockchains that were initially developed by Kakao and LINE respectively, Kaia is Asia’s largest Web3 ecosystem integrated with the Kakaotalk and LINE messengers that have a combined user base of over 250 million – all of whom can experience Web3 with the ease and speed of Web2 within their favourite messenger superapp to connect, create, collaborate, and contribute to the ecosystem. Learn more at www.kaia.io.
About Kaia DLT Foundation
The Kaia DLT Foundation, based in Abu Dhabi, was established in 2024 to expand the ecosystem of Kaia, a global Layer 1 blockchain platform. We drive the adoption and development of new technologies to ensure that Kaia fulfills its role as an accessible, transparent, and sustainable blockchain platform for developers and users alike, and facilitate decision-making to ensure that the ecosystem continues to expand optimally in the rapidly changing blockchain landscape.
Kaia PR Contact:
Kaia DLT Foundation | PR & Communications Lead
Kevin Kim